has been around since October 2008 and is one of the newest competitors in the discount broker world. The service is owned by financial media company optionMONSTER, a company that publishes financial market analysis and commentary. You might be familiar with the optionMONSTER co-founders Jon Najarian and Pete Najarian, or Dirk Mueller. The Najarian brothers are regular contributors to CNBC, Pete is on Fast Money all the time. Look for big things from tradeMONSTER in the next few years as they grow in popularity among advanced investors.
What they offer: Mid range prices, powerful options trading tools, innovative browser based platform, the ability to open a practice account and use all their advanced features for free, and top notch options trading tools (see below). They have recently added mobile trading to their list of features.