As of December 1, 2009, the FTC requires bloggers to provide full disclosure whenever there could be hidden interests or unspoken biases related to recommendations.

So, here is ours…

Disclosure of Material Connection: Some of the links included in this site are “affiliate links”. This means if you click on the link and purchase the item, we will receive an affiliate commission. Regardless, we only recommend products or services that we believe will add value to our readers. We are disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”

Per the FTC rules, if we interview someone and they grab the bill for lunch, we would need to specify this. Ditto if we use an Amazon link that gets us 8 cents instead of an Amazon link that gets me 0 cents. If someone gives us a comfy t-shirt with a logo and I wear it in a photo, same deal. Disclaimers all over the place.

This would be tedious for us and a continual eye sore for you, the readers. But rules is rules.

Therefore, to cover our ass and preserve your reading experience, please assume that, for every recommendation, link, and product we talk about on this blog, the following hold true:



All good? Good.

Oh ya, and…

Props to Michael Hyatt and Tim Ferris for providing us up with the basic outline of this FTC Disclosure.

(Illustrations are courtesy of Louis Gray and Jeannine Schafer)

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